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How to sell through marketplace sites, such as Ozon, Wildberries ...

First

Watch the video - analytical, reasoned (no slogans) and figure out the pitfalls.
Look up the specific store. There are many people who have burned themselves, you may not repeat their mistakes and choose a strategy that works.

Cost

• commission Marketplace 15-50% depending on the type of product
• warehouse must be paid even if you have not sold anything,
• advertising,
• taxes,
• packing,
• losses - packages get lost at some point.

What to trade?

Someone advises to look at Western online stores. What went there today, tomorrow with a high probability will go here.
True, very soon others will see this product and competition again.

Here it is necessary to constantly work on the assortment.

There is another way - find your niche. Not all products can be easily found on the Internet.
But on such a specific product will not be in great demand.

An important advantage of trading through the marketplace - you can trade anything.
For example, you can trade pasta and laundry soap, office supplies and pillows.
Goods can be in no way related to the group.

Which site (marketplace) to choose

Photos

form of organization

1. business.ozon.ru - OZON - Sales channel.
2. ozon.ru/ozon-box/ - Ozon Box - Postamats.
3. wildberries.ru/services/prodavayte-na-wi... - Wildberries - Sales channel.
4. point.wb.ru/docs/promo/promo.html - Wildberries - Extradition point.
5. sbermegamarket.ru/partners/ - SberMegaMarket partner - Sales channel.
6. partner.market.yandex.ru - Yandex Market - Sales channel.

Free courses from Tinkoff Business for novice marketplace sellers

Explain complex things with simple examples.
Experience and special knowledge are not required.

How to start selling on Ozon

You will learn:

• How to register a business, how to open an individual entrepreneur, which OKVED codes to choose,
• how to register in your personal account,
• which scheme of work to choose,
• how to manage the store, fill out product cards, work with warehouses, prices and discounts, promote the store and use all the features of your personal account,
• how to keep accounts and withdraw money.

Lessons

1. What is Ozon: pros and cons compared to other marketplaces.
   Each marketplace has its own characteristics - in the first lesson, we will analyze how Ozon differs from other sites and who benefits from working there.
2. What to sell on Ozon.
   Before you begin to understand the details of how Ozon works, you need to make the main decision - what to sell on the marketplace. In this lesson, we understand how to choose a product and how much you can earn.
3. How to register a business to start working for Ozon.
   To sell on Ozon, you need to register a business. We tell you which form of registration to choose - LLC, sole proprietorship or self-employment.
4. How to connect to Ozon: registration, contract and electronic document management.
   All Ozon sellers work in a personal account on the Ozon Seller website. We tell you how to register on it, what information you need and what tools will make it easier to work on the marketplace.
5. What documents are needed to sell goods.
   Any product can be sold only after you have received documents for it. We tell you what package of documents you will need to bring your product to Ozon.
6. Which scheme of work to choose: FBO, FBS or realFBS.
   When you have decided on the goods and documents for it, it's time to decide how you will deliver it. In this lesson, we will look at which Ozon scheme is suitable for different sellers.
7. How to set a suitable price for products.
   The price determines how the product will be sold and how much profit the entrepreneur will receive. We tell you how to set the right price for goods and how Ozon helps sellers with this.
8. How to create and design product cards.
   A properly designed product card will stand out from other sellers and bring more sales. We tell you how to issue a card from scratch and what to look for.
9. How to collect and send orders to customers.
   Customers find your cards and make their first orders. Now your task is to properly pack the orders and transfer them for delivery so that they arrive on time and unharmed.
10. How to analyze sales.
    Analytics is an important part of the seller’s work on the marketplace, without which sales will not grow. We tell you what conclusions can be drawn from Ozon analytical data to increase profits.
11. How to promote your products on Ozon: free and paid tools.
    More than anything, a novice salesperson needs sales - and the more and more often, the better. We will explain how and what promotion tools to use at the start.
12. How to withdraw money and pay taxes.
    There are first sales, now you can withdraw the earned money from your Ozon account to your bank account. We tell you how and how often you can withdraw money from the marketplace and how to properly pay taxes on them.
13. How to get support from Ozon and increase your sales: Cash Before Sales, Ozon Invest, Ozon Premium and Ozon Installment.
    Who can get financial support from Ozon and why join the premium program.

Free Wildberries trading course

You will learn:

• How to register a business and personal account,
• what documents, OKVED codes and certificates are needed,
• how to write in product cards so that they appear on the first pages in the search and attract buyers,
• how to package and label your product so that customers like your product and at the same time do not get lost during delivery or in warehouses,
• how to manage prices, participate in promotions, work with promotional codes and at the same time stay in the black.

Lessons

1. How to choose a niche on Wildberries and how much you can earn from it.
   Before you start to understand the details, you need to make a major decision - what to sell. In this lesson, we understand how to choose a product and how much you can earn.
2. How to register a business to start working for Wildberries.
   To sell on Wildberries, you need to register a business. We tell you which form of registration to choose: LLC, sole proprietorship or self-employment.
3. How to register on Wildberries for sellers.
   To start selling on Wildberries, you need to register in your personal account. We understand what is needed for this and how to do it.
4. What you need to sell products.
   Let's move on to the practical part - we are starting to prepare to add products to Wildberries. In this lesson, we will discuss questions that beginners often have: is it possible to sell without an online cash register, where to store goods and what documents for the goods you need to have with you.
5. How to create and design product cards so that the marketplace promotes them and people buy them.
   We determine the category of the product, fill in a detailed description and add photos.
6. How to properly pack and label the product so that it is not lost during delivery and in warehouses.
   We stick barcodes, select individual packaging and packaging for shipment to the warehouse.
7. How to arrange and track the delivery of goods to the warehouse according to the FBW scheme.
   We select a warehouse, mark the delivery and issue passes to the warehouse.
8. How to arrange and track the delivery of goods to the warehouse according to the FBS scheme.
   We create our warehouse, choose terms and mark orders.
9. How to determine prices and discounts so as not to go negative.
   In this lesson, we will learn how to calculate the price of goods and figure out what promotions are and how to participate in them.
10. How to manage prices and discounts.
    In the last lesson, we learned how to determine the price of goods. This time we will learn how to change it and set discounts.
11. How to analyze sales.
    We figure out how to track unprofitable products, fix errors and increase sales.
12. How to promote your products: an overview of proven tools.
    We figure out how to promote your product and brand on Wildberries.
13. How to withdraw money and pay taxes.
    As soon as you have made the first sales on the marketplace, you need to deal with withdrawing money and paying taxes.In this lesson, we will tell you how to quickly get money and pay taxes correctly.
14. Final lesson. Checklist and useful links.
    We recall the main steps: from registering a business to analyzing sales on the marketplace.

How to start selling on Yandex Market

You will learn:

• How to register a business for sale on Yandex Market, which OKVED codes to choose,
• how to register in your personal account,
• about different logistics models, what to choose,
• how to fill out product cards, work with warehouses, prices and discounts,
• how to keep accounts and withdraw money.

Lessons

1. What is Yandex Market: the pros and cons of the site.
   In this lesson, we review the site and evaluate the features of Yandex Market compared to other marketplaces.
2. What to sell on Yandex Market.
   How to choose a product and what documents will be needed for it.
3. How to register a business to work on Yandex Market.
   To sell on Yandex Market, a business must be registered. Let's figure out how to do it.
4. How you can work with Yandex Market.
   What are the models of working with the marketplace and what to choose for your business.
5. How to connect to Yandex Market.
   We tell you how to register on the site according to a suitable cooperation model.
6. How to create and populate a product catalog.
   How to design a catalog to attract more buyers.
7. How to set up logistics, pass moderation and manage orders.
   How to complete store registration on the site and work with orders so that customers receive their purchases on time.
8. How to properly label and package a product.
   How to prepare orders for shipment so that the marketplace accepts them and does not lose them, and the buyer receives the goods without damage.
9. Personal account features that help you earn more.
   How to use your personal account to make the store work more efficiently.
10. How to promote products on Yandex Market.
    We analyze paid and free promotion tools on the site.
11. How to keep accounts and withdraw money.
    Why do we need electronic document management, how to quickly get money and pay taxes correctly.
12. Nuances in working with Yandex Market.
    How Market differs in terms of work from other marketplaces.