Usability

Not everyone has a monitor like you.
Not everyone uses the same browsers as you.
In other words, not everyone sees what you are.
Look at your site with their eyes.
Rest assured, you will be terrified.
And you will be glad that no one has seen it yet.

Usability is:

• Correct display of site in different browsers with different screen settings.
• Speed ​​of access to the site, speed of loading of individual pages.
• Convenience and completeness of navigation elements.
• Organization of the site structure, ease of navigation between pages.
• Relevance of information, satisfaction of the needs of the target audience.
• Ease of carrying out the search and ordering of goods and/or services.

MONITOR RESOLUTION

Do not be lazy, look at how your site will look on different monitors.

Many have 15 'monitors and, as a rule, have a resolution of 800×600.

What to do:

• You can make site several options. JavaScript defines the monitor extension And depending on this the page is loaded.
• You can make a site for a resolution of 800×600 (as do, for example, the New York Times and other solid organizations). Those who have a monitor 17', 19' or more will be able to open the page not in full screen, or use the sidebar.
• Either make the site the full width of the screen, regardless of its resolution. But such sites do not always look good. Too long lines are inconvenient to read (This is why the newspapers have a lot of narrow bars, it's much easier to read them).

DESIGN

Do not overload your site with graphics. If the page loads for more than a minute,
Very few people will go into it. Make a style, do not choke. I like sites with a bright design, Only that's what they do, I do not know, I'm lost, it's difficult to navigate.
I'm more late to the site with a calm design. There is a wonderful site with a terrible design, But it is quickly loaded and I visit it.

Super-beautiful design

Imagine you go to the site overloaded with graphics. Maybe it's very beautiful, even you liked it. But when will you visit him next time and why? Again to admire the design? You've already seen it.
If there is worthy content, then just visit again. But if the design is heavy, then maybe you will not even attend it, despite the content.
So, did the super-beautiful design help? Quite the contrary.

Flash

You go to the site with a beautiful design on Flash. All is spinning, changing, so cool. But when and why will you come again?
In order to again look at this minilift, paying for it with traffic? Hardly. He will already get it.
Here is the answer to why decent sites (for example the world's leading Google) do not use Flash. In addition, Flash is associated with annoying advertising and has a repulsive effect.

Style

For example, the same Yandex. In my opinion, this is the best site for design, which can be. All is calm and yet solid, one word is stylish.
The style must be the same for the entire site, the visitor does not have to learn each page anew, get used to it.

Free space

The amateur is afraid of a free place - "here it is empty, it is necessary to add something more likely". Open a newspaper, a magazine, look at cheap and expensive advertising.
Cheap - as large as possible font, more text, more colors. As a result - a filling.
Expensive - a lot of free space, quiet, one easily understood idea that directs attention, rather than dissipates.

Advices:

• Do one design for all pages, then the images will load one time, and the other pages will open much faster.
• If you want to put a quality picture, make a link to it, let the visitor open it, if he wants.
• If you want to use Flash, make a site version without Flash and give the visitor the choice.
• Make simple and intuitive navigation, the same on all pages, so that the visitor does not study it anew, let it be all familiar.
• Do not reinvent the wheel, use the usual names of the menu, let the guest, as soon as possible master.
• Minimize the pass-through pages so that it does not: you go to the page, and there you are offered a choice, go to another, and there is even more detailed choice. Nobody likes it.
• Make sitemap.
• And of course, content.

I'm not a film expert, but I know perfectly well when I shot a good cameraman and when it's bad.
If I always want to take a closer look, so that the camera shows something on the side, etc. Is a bad operator.
When I see everything I want, it's a good operator. Answer all possible questions.
Maximally inform. People are very different, let everyone find something for themselves.

I spend time on the net to find something, give it to me and I'll come to you. I need you.
Do I need you? So show it.

Prepare for the arrival of guests.

The most useful sites and applications

1. bounceapp.com - Bounce - Replace this with a version that works on a mobile phone.
   You give the address of your site, takes a screenshot and is studied, then you are given recommendations that you need to fix it for better use on your mobile.